GU Energy Labs

GU Energy Labs is the parent company of the Roctane Ultra Endurance brand. GU Energy developed Roctane as the performance energy choice for ultra endurance athletes. The first Roctane Energy Gel was designed and tested 6-7 years ago by athletes competing in the Hard Rock 100 Ultra Marathon trail run who needed a portable, efficient and effective energy source for an event that can last over 24 hours. Since then GU Energy Labs has continued to work with these same ultra endurance athletes to develop and expand the product lineup so athletes can continue to go fast and far.

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A world-class nutrition plan from Ironman World Champion Mirinda “Rinny” Carfrae

October 11, 2012 | By | Add a Comment

Nutrition Plan – Ironman World Championships, Kona, Hawaii By Mirinda Carfrae  This plan was given to me by a good friend and sports nutritionist from the Australian Institute of Sport Greg Cox.  I have used it for the past 3 years with great success and plan to use it again this year in Kona.  Early [...]

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GU’s Clark Kent offers a race day plan

October 11, 2012 | By | Add a Comment

Nutrition Plan – Ironman World Championships, Kona, Hawaii 10:00 Finishing Goal By Reid Swanson This is the nutrition plan I’ll use for competing in the Ironman World Championship Triathlon in a goal time of 10 hours.  I plan on consuming 3,000 calories during the race.  I will burn 5,000 calories during the race. I juggle [...]

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GU’s CEO maps out nutrition plan for Leadville

GU’s CEO maps out nutrition plan for Leadville

August 7, 2012 | By | 3 Comments

You’ve spent countless hours sweating, training, and working hard to get ready for the Leadville 100. You’ve made personal sacrifices in your quest to perform at your very best for this event. You’ve set goals for yourself, whether it’s a PR or to just make it to the finish line, that have propelled you to [...]

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Why I Ride

Why I Ride

August 6, 2012 | By | 3 Comments

I ride my bike because every time I swing my leg over the top tube it makes me feel young, like when I was eight years old, and couldn’t stop pedaling and smiling because I was so enamored with the new found freedom and adventure that two wheels provided. I ride my bike because each [...]

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The Science of Hyponatremia and Endurance Athletes

The Science of Hyponatremia and Endurance Athletes

April 30, 2012 | By | Add a Comment

Hydration is a key component for maximizing performance, as well as performing safely in hot environments.  Most athletes struggle with adequate hydration, which has resulted in recommendations for high fluid intakes during exercise.  However, too much of a good thing can also lead to problems – in this case, overzealous hydration can and has lead [...]

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