GU Energy Labs
GU Energy Labs is the parent company of the Roctane Ultra Endurance brand. GU Energy developed Roctane as the performance energy choice for ultra endurance athletes. The first Roctane Energy Gel was designed and tested 6-7 years ago by athletes competing in the Hard Rock 100 Ultra Marathon trail run who needed a portable, efficient and effective energy source for an event that can last over 24 hours. Since then GU Energy Labs has continued to work with these same ultra endurance athletes to develop and expand the product lineup so athletes can continue to go fast and far.
2 Key Ingredients to Help Ultra Endurance Recovery
Let’s talk recovery. The weather is stellar in most of the country meaning you likely abandoned your (unexciting) base mile training plan and are going a little harder than you should, yes? The Tour de France is a grueling event because it is so hard to recover from one stage to the next. That’s why [...]
TransAndes 6, 5, 4, 3 – The Rebound
You know it’s going to happen. And deep down you also know it’s why we all do these races. Taking a beating and getting back up, that is… Favorite phrases include “The wheels came off the bus”, “It went sideways” or a perennial favorite, “It wasn’t a good day…” The phrase used by the boys [...]
TransAndes 2 – Recovery is Your Only Option
“It’s the Recovery, Stupid!” This could apply to the global economy, yes, but we’re not going there. In the TransAndes it applies to recovery, both after the race and during the race. Yes, during the race. Recovery is not just about chocolate milk after a workout. It is a pillar of ultra endurance racing nutrition [...]
TransAndes 1 – Learning Team Tactics
What Counted in Stage 1: When does 1+1=3? If you hold up 2 black lines evenly spaced on a sheet of white paper and ask people how many lines they see, most people answer “2″. But if you count the white line inbetween the two black lines then there are, in fact, 3 lines that [...]
TransAndes Challenge – Everything Counts
Welcome to the “Put Your Money Where Your Mouth Is” tour….On Monday Brian Vaughan, CEO of GU Energy Labs, and Yuri Hauswald, friend and professional mountain biker, will compete together as a team in the TransAndes Challenge, a 6 day stage race across the Andes Mountains in Chilean Patagonia. But it’s going to be a [...]
