GU Energy Labs
GU Energy Labs is the parent company of the Roctane Ultra Endurance brand. GU Energy developed Roctane as the performance energy choice for ultra endurance athletes. The first Roctane Energy Gel was designed and tested 6-7 years ago by athletes competing in the Hard Rock 100 Ultra Marathon trail run who needed a portable, efficient and effective energy source for an event that can last over 24 hours. Since then GU Energy Labs has continued to work with these same ultra endurance athletes to develop and expand the product lineup so athletes can continue to go fast and far.
The Science of Hyponatremia and Endurance Athletes
Hydration is a key component for maximizing performance, as well as performing safely in hot environments. Most athletes struggle with adequate hydration, which has resulted in recommendations for high fluid intakes during exercise. However, too much of a good thing can also lead to problems – in this case, overzealous hydration can and has lead [...]
Ergogenics for Ultra Endurance #3: Caffeine without the Coffee?
Coffee isn’t the only (or necessarily the best) source of caffeine Coffee plays a large role in the daily life of many athletes. However, is coffee the best way for athletes to consume caffeine prior to exercise to get their performance enhancing fix? While the answer to this question may seem an obvious “yes!” – [...]
